5 common live shopping mistakes (and how to avoid them)

Lives are one of the most effective ways to sell on social media, but also one of the most chaotic without the right tool.

1. No real-time stock control

Selling the same item twice is frustrating. Use a platform with automatic stock reservation during the stream.

2. Managing orders on paper or screenshots

You waste time and make mistakes. Centralise everything in a dashboard with clear order states.

3. Not analysing results

Every live should have stats: revenue, items sold, viewers. That's how you improve.