·by Ricardo Gomes·1 min read
MB WAY and Multibanco: payments that convert in social sales
paymentsMB WAYsales
Portuguese customers expect to pay the way they're used to. How to integrate MB WAY and Multibanco references in your order flow.
When you sell on Instagram, Facebook or TikTok, payment friction is a top reason for drop-off. In Portugal, MB WAY and Multibanco aren't optional — they're expected.
MB WAY at checkout
Enables instant payment with automatic confirmation. Reduces "did you receive my transfer?" messages and speeds up shipping.
Multibanco reference
Ideal for higher amounts or customers who prefer home banking. Generates a unique reference per order and validates automatically.
Best practices
- Confirm payment before finalising stock reservation
- Send receipt or order status by message
- Log everything in one dashboard — avoid spreadsheets and screenshots
